The Ultimate Social Media Checklist

Every social media network has other peculiarities. To keep track of the key points of the social media marketing helps a checklist. With this checklist you get structure in your social media activities? Download, convert & tick.

Checklists are not a panacea, they are more suitable for verifying that the basic steps are met. But they are also awfully handy. My checklist should you give an overview of the strategic direction and the contents. However, if you want you specific figures, I must disappoint you unfortunately. This checklist includes no concrete information on the number of tasks to be completed or the frequency of repetitions. 

The reasons are the following:

Frequency of posts: The frequency in which should be posted varies from company to company, so generalizing details are often not suitable in the checklists or mean unnecessary work. First, define your social media marketing strategy - by which you can specify the frequency of posts.

Timing of Steps: How often and when certain steps should be done depends on the type of fan base, the marketing team and strategy. You do you a favor if you thrice daily notifications are testing, although your audience is only once at night active. (Whose goal is to be an expert on specific topics and to provide timely, must frequently check posts to relevant keywords; Whose goal is to use social media platforms for customer service, has particularly fast . Respond to messages) It are several tools with which you can analyze when and how often your target audience is active. Using this information, the available time budget and taking into account the specified frequency of posts, you can plan your tasks.

Context of instructions: Be careful with statements such as "Use at least 3 hashtags". Such a notice may be helpful, so that your post is found - but the opposite effect - for example, when you Tweet a great link, but no one clicks on it, because they prefer on your hashtags - navigate away from the post - that are not relevant. A checklist tempted to pure execution of instructions - check the applicability and customize the checklist for you to.

Strategic approach: statements such as "Find and Like 5 pages; Comment on 2 sides. "Are anything but rewarding! Content lots of comments on any page you bring the wrong visitors to your site. Better would be: Put a specific time determined that you for taking to search for suitable sites and related posts (useful) to comment. Thus you reach those truly interested in your site. How come many comments ultimately it may be quite different. Depending on how your aligned, you should also assign a higher priority and more time budget specific tasks.

The social media checklist

There already are circulating countless social media checklists on the net and some of them are really good - I still own checklist created: This checklist is primarily concerned about what criteria should be met.

Definition of strategy

The aim of social media usage preferences: For what purpose the social media channels should be used? With the objectives set can be set the coarse priorities for the support of networks. If the focus is on the customer service, corporate image building, increasing traffic, customer acquisition or do you simply know more about your target audience?
Audience define (Personas create): age, gender, interests, place of residence, education, living conditions, etc.
Relevant KPIs define: What are the important indicators for you? Traffic, range, interactions, etc. 
Competition analysis: On which platforms the competition represented? What and how often they post?Which they receive feedback from the fans?
Select social media platforms: Select the social media channels with which these goals can best be achieved.
Identify resources and set budgets: How much time you can invest in the care of social media channels?Who can create what content?
Specify frequency of posts , how often to be posted?
Networking of the various marketing activities: social media marketing should not stand alone - linking both your online and offline marketing activities so.
Social Media Checklist

Positioning and Image

Positioning and Image Set: It is important to determine how a company wants to present on the social media profiles: For example, if the company appears on the social media profiles rather than an entertainer, consultant or expert?
Brand Features set (design, wording, etc.): A uniform design and response looks professional and increases the recognition value.
Timetable for dealing with critical articles: An impulse response to a negative contribution may damage the image - a fixed schedule facilitates a proper response to critical situation considerably.

Establishment of an office

Full profile information: Not just for completeness, but also for legal reasons are important, the profile information.
Linking of profiles on the website: The most exciting social media presence is of little use if it is not found.
Offline mentions the profiles: Particularly at the beginning are mentions in brochures, talking or events build the profiles very helpful.


Strategic planning of the contents: set format, order and time of the content. The necessary information, you will receive with analysis tools.
Send Cross Media: By mutual linking and sharing your various profiles can benefit from each other.

Create Thus it is interesting to follow your social media profiles, you should for all channels unique content (= unique content) that there can only be found there. Of course, any such content are significantly more time consuming to create - try nevertheless, to keep the proportion of this unique content as high as possible. To provide some variation, you can also existing content for each platform to adapt, for example, with another image or an individual teaser.


Response to interactions: Anworte quickly to news and commentary, a favorite is a nice touch, if someone shares a post from you.
Use of different media: Different media offer fans variety and also achieve different levels of average range and interaction rates.
Reach Strong post type: pictures, videos and live video typically achieve very high coverage.
Strong interaction of contribution: CTA or interactive options (eg a vote between two variants) encourage the user to interact with the contribution of which in turn increases the range.
Leading goal post: The post types with high ranges or many interactions are not necessarily the kind of contributions that support your goals. Links typically have a much shorter range than pictures or video, but bring traffic to the website.
Interaction with other sites: To become known, you can tag, comment and share posts other pages.
Unique Content: Offering an entertaining added value through special content such as offers, background information or internal insights.

Hardly any platform has so many different types of contributions, such as FacebookHowever, on Facebook especially well functioning post types are not equally effective, and purposeful for a company. For an online store, for example, particularly relevant, how much traffic on the social channels coming to the site - the traffic is generated via links, but these usually have a significantly lower contribution range than other types of contributions. - And between them promotes a contribution of traffic to the online store In this case, that could be a wide-reaching live video and a graphic that encourages sharing and Interact: Therefore, a mix of post types is recommended.


Board create for searched keywords or current trends: To your boards and pins show up to the proposals.
Proposed use keywords in the descriptions of the pins and boards: Increases the chance of being found in the search.
Pinning proposed and popular pins in own boards: In order to emerge in the proposals (it is displayed, on which an image has been pinned boards).
Pinning images from your website: To conduct the Pinterest users to your website.
Unique Content: Offering interesting and creative added value, the link to your website. Important is the graphical processing of the content!
On Pinterest discover-ability is particularly important - so you should the important keywords and often pinned or similar pins Include in your boards.


Time Budget authorize: Be active regularly - lay you down a time budget for activities on Twitter.
Regular interaction with influencers and other profiles: In order to participate in public discussions and to increase your reach.
Respond promptly to interactions with own Tweets: Twitter is moving very fast - that's why the users expect a fast response. With timely answers you can develop a conversation and so obtain the interests of both the users consent.
Share Post with media or survey: This stimulates the interaction with your Tweets.
Monitoring important hashtags: This you can discover relevant conversations and turn you.
Tweets about relevant hashtags: In order to be seen by the target audience and to increase the range.
Unique Content: Offering great value, which stimulates talks.
There are various ways to bring you this week. Since Twitter is very fast moving, here is a certain regularity of advantage. In order not to risk to interact with inappropriate or poor content, you should not try to meet a quota, (x re-tweets, replies x) but you orient at a fixed time budget.


With influences and other profiles interaction: To reach your target audience and to increase the range.
Response to interactions with your contributions: This you fortify the bond with your target audience.
Contribution to important hashtags: In order to be seen by your target audience and to increase the range.
Mark the location, if you share a post: For thus find other users from around your contribution.
Create a post with CTA: To be able to promote, which in turn increases your range interactions with your contribution.
Unique Content: Offering visually beautiful / positive value - since the images are "hugged" Your followers should be able to approve the contribution. For negative or controversial posts there on Instagram no appropriate response option (except a comment).

Not by what you post, but also by what you likest and reviewing, you'll visible for your followers. Mach your account visible relevant by contributing to your hashtags key locations or through interactions with other profiles or by interactions of different with your pictures. Your pictures should have a positive tone to make it easy for your followers to liken an image. How can you succeed not only with pretty pictures on Instagram, you can find out in the article about successful Instagram accounts.

Of course, it would be convenient if a post meets all the criteria - in practice can be the not always unite. To no unilateral Social Media Marketing to operate, it is therefore very useful to check this checkpoint regularly. How often do you consult this checklist by playing all depends on how high the frequency of messages: If you post example twice a week something on Facebook, you should consult this checklist monthly work off - if you posting something every day, you should execute a week this checklist.


  • Meeting the content needs of the target group?
  • Have the posts triggered the expected reactions?
  • Are the unused contents reaching the objectives conducive?

Analysis and adjustments

Tracking the results: Use tracking capabilities (Google Analytics, Facebook pixels) and analysis tools to verify your results. Here, you should always have your goals set in view and adjust your strategy if necessary.

Tests of different content, post types, times: So you can get to know more detail and prepare your content optimally your target audience.

Analysis of the results and adaptation of the strategy: Use the various information about your strategy to continuously adapt and improve.


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