Google Updates Content Outlines
1 The Panda
2 The Penguin
3 The Hummingbird
4 What's next ...?
5 Content Update: Pirate- and Pidgeon
6 The Pirate Update
7 The Pidgeon update
To one of the working and disable the World Wide Web can be really relaxing as a zoo. But it is different when one has been actively involved with search engine optimization and there to admire pandas, penguins and hummingbirds in the zoo. For this added Kalev drive any SEO cold sweat on the forehead. The reason is that Google has named its updates to the search engine algorithm for these animals. At this point we venture even closer to the animals zoom and make you their impact on Google algorithm in detail before:
The already fourth Panda in Google Zoo (Panda Update 4.0) is only a few weeks old and first saw the light of day in late May. With Panda update, Google is dedicated to the quality of sites and tries to take either the index or to have them at least significantly worse entwine inferior sides. Affected Pages lose most in one fell swoop strong visibility which usually further decreases in subsequent weeks. Not always has to the entire domain be affected, the Panda is a clever animal and is sometimes down only affected sections of a domain. This means that your page poorly only at certain keyword phrases climbs, but others need to be affected.
But what bothers this actually so relaxed animal to websites? It is above all the features of the site visitors and the massive use of advertising on the sides. If the content of a site mostly from advertisements, found that not only the user uncool, but also the Panda. Furthermore, it registers all the features that disappointed site visitors show: High bounce rates, few page views per user, a few searches for your domain or trademark and little original content. In times of content marketing is just the last point on everyone's lips and important for the ranking of your site.
The question is, what can be done to the chubby, black and white fellows again be going if he has once ensconced at one? As a Panda is not exactly the lightest animal, accordingly, it is difficult to break free from him again. Located on the private side of a lot of advertising "above-the-fold", it is recommended to reduce them. Then its own content should be compared with those of its competitors and questioned. With these findings, new, bristling with quality content can be created and the usability and Accessibillity the whole page or part of the affected area can be improved.
The Google penguin waddles in contrast to its natural counterparts no catches through the area. On the contrary, with each update it comes illicit "black hat" techniques on the ropes. Thus he punishes all from producing webspam and violate Google Webmaster Guidelines. So the penguin finds things like keyword stuffing, cloaking or hidden text on a web page was not happy and knows no mercy. Affected Pages loose massively by him visibility and can tend towards zero over weeks and months. Often he chased previous top rankings even completely from the index. The penguin can be soothed by the private pages are completely cleansed of the forbidden techniques. Another factor of the penguin quickly irked can, is its own link profile. Are the links purchased in its profile mainly, they are located in footers / link lists or mostly use anchor text with keywords Money, so does the penguin's own page with a Splash in the visibility index. Here, it is the custom profile to check strictly and to be able to separate them from really bad links or to ask the webmaster of the linked sites about to put a link to "nofollow". However, the best course of action is to build up parallel good, new links.
Penguins are not the fastest animals, the Google Penguin is not easily shaken off so however. Even after the necessary measures have been taken may take a long time before the affected side recovers.
The Hummingbird, is the latest attraction in Google Zoo. Although Google has wanted here a very small animal out, this update brings a huge change with it. It is the Hummingbird namely to an entirely new search algorithm that sets itself the task to better understand the user searches, and thus display more relevant results. So Google would therefore answer specific questions from users. Hummingbird looking for not just for individual words of the requirements, but interprets it as a whole. Therefore, it is important for web sites owners to generate holistic possible content to accurately answer these specific questions. Thus, this update does not affect the penalty. On the contrary, who has good holistic content already on his side, can rank by the Hummingbird for specific user questions better than before. Google developed this update with the intention of being able to answer the growing number of mobile searches and spoken queries on Google Now better.
It is therefore particularly important in the future, synonyms and thematic Therme accommodate in his lyrics, so the own content is also found in variations of the requirements. In addition, it should be considered and researched in advance which questions there are on a given topic and might show what questions.
So it is particularly important to adapt the original content to the needs of users. To do this for as many users, a theme throughout its relevance and all its angles should be covered.
Which animal Google will probably next grab an update to title it? What will do this update with the sides or the search algorithm?
We have already thought about how the next update could look forth and are on the Mosquito come. What could be in your opinion the next animal in Google Zoo?
Content update: Pirate- and Pigeon
The Pirate Update
Besides the many cute animals, there is a new update, the Google tries to optimize the search index: called the Pirate update or DMCA update. DMCA stands for "Digital Millennium Copyright Act". Google sends here not about pirates Go, hijack the bad sides and convey to the bottom of the search index-sea - on the contrary, there are the pirates, where it hits the collar.
The Pigeon update
Google is not getting enough of birds. In addition to the Hummingbird and the penguin there is also the Pigeon update. This update is intended for local search results. an update has been rolled out to, but only follow google.com in the United States, other countries should however. The aim of the update is to show the user for his current location, the best results in its immediate vicinity, if he is looking for example for a hotel or a restaurant.
In America, after updating a large movement within this Local Packs was observed. Furthermore, the number of Local packs was reduced with seven entries. What factors now play a major role, or how their weight has not been seen have changed the rating of the entry. It seems that Google is looking for the update not only on the entries and reviews in directories, but also the visibility of the results associated website. Google could thus try to control the easily manipulated reviews in portals against. Another observation expression in the fact that Google when displaying the results now a narrower radius around the user drags to more reliable relevant hotels, restaurants, shops, etc. to display the users around. So Google wants to answer, especially mobile search queries better.
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