WHAT'S NEW?
Loading...
Showing posts with label SEO. Show all posts
Showing posts with label SEO. Show all posts
Blog is a stylish source for brand or service promotions which mostly use business persons and marketing experts to introduce something for the particular community. Why blogs are important and what have blogs importance for SEP expert? This is essential and informative acknowledgment for starters to learn the importance of blogs for SEO. Search Engine Optimization (SEO) is currently has turned into a giant and have plenty of attractions for business communities to earn profit from it. SEO helps you to optimize your blog contents over social networking and on search engines as well. People create blogs to state their services, skills, specialties, and brand awareness for peoples. Blog posting is impressive for SEO and provides strong and authentic sources get traffic response. The Advantages of blogging for business and marketing certainly are a lot and professional blogger uses special tricks and techniques to produce quality blogs. A good blog always attracts communities because of uniqueness and interesting material that match with public interest.



Use Quality Content for Blogs

Blogging helps you to generate traffic and provide them their search relevant results. Blogs provides resources of back links and the quick response from the public. Blogging helps to create a chain and a network cycle of social networking and helps owners to get fast traffic from social networking contributions. Role of social networking in blog development is essential which cannot be ignored during creating of an excellent blog. Blogs provides great acknowledgment of products and services to individuals and in response the blog owner catch the traffic by introducing quality and unique staff in line with the requirements and the tastes of the people. Up gradation should really be manufactured in blogs to retain traffic and to bring more and more traffic by launching innovation ideas and interest oriented techniques. Use unique and creative SEO marketing techniques to advertise blogs and regularly update your blogs to activate traffic for long time.The following are typically the most popular and popular blog posting websites of this season 2017 for all forms of bloggers.

Latest List of free Guest Blogging Sites 2017


http://myblogguest.com Instant posting
http://forum.4-power.eu/ Instant posting
http://checkthis.com/ Instant posting
http://funnypaws.com/ Instant posting
http://www.bloggerfree.com/ Instant posting
http://www.uk-mods.co.uk/ Instant posting
http://online-mir.com/ Instant posting
http://www.mcmcse.com/ Instant posting
http://www.fordmustangforum.net/ Instant posting
http://www.hayabusaforum.org/ Instant Posting
http://facekobo.com/ Instant posting
http://www.onesuccessful.com/ Instant posting
http://forum.innjoo.com/ Instant posting
http://teamtaketwo.eu/ Instant posting
http://questions.slackoverflow.net/ Instant posting
http://www.yeswefoot.com/ Pending Approved
https://niume.com/ Instant posting
https://themes.jrc.ec.europa.eu/ Instant Posting
http://guestpostblogging.com/ Pending
http://www.popdust.com/ Instant
http://www.ydlxl.net/ Paid
http://www.onefdh.com/ Pending
http://stuffablog.com/ Instant
https://slashdot.org/ Instant
http://bestseotips Instant
https://www.wolfcms.org/ Instant
https://zohosites.com/ Instant
https://simplesite.com/ Instant
https://www.olaladirectory.com.au/ Instant
http://blogs.realtown.com/ Instant 
http://www.ejibon.com/ Instant
http://uniquethis.com/ Instant
http://www.bloggingkits.com/ Pending
http://freespaceway.com/ Instant
http://sharelt.com/ Instant
http://bloggertips.mozello.com/ Instant
http://www.bettercaretogether.org/ Instant
http://www.dailybn.com/ Instant 
http://www.wowyar.com Instant
http://www.well-beingsecrets.com  Pending
SEO, so search engine optimization is important for any website on the net. For employer branding and recruiting new talent is all the more significant because of good employees, the success of a company depends decisively. The other way around recruiting attracts a lot of buyers to the site. SEO for recruiters so bring along with new qualified employees a lot more for the company. Here are a few tips on how you can improve it.

Why it makes sense to think about SEO in recruitment, is obvious: Only if a company maintains contact with potential applicants and provides a good image of his company, it has opportunities to qualified candidates. It already is no longer enough to simply make a website or a job description into the net and hope that you will then flooded with good candidates.



Why SEO for recruiters worth

In the wake of increasing digitization and skills shortages a struggle to appropriate staff is downright broken out.

SEO for Recruiters involves doing some advantages:

Cost: For a search engine are free. Although of course the creation of appropriate content also costs something, the contents, if they are good, free listed in the results.
Visibility: addiction is a potential candidate for a new job, the visibility of sites in the network is a decisive criterion. After all, who is found faster, has clear advantages over the competition.
Recruiting and Employer Branding: As already mentioned, it comes in recruiting long gone by only referring new talent, but at the same time the representation of the company as a good employer, that employer branding killed.

Job sites are the secret stars of surfing

Basically have recruiting sites compared to other good standing. This is due to the fact that they will show a large keyword density and regularly updated with new content, namely new jobs. You are also at the crawlers, so the programs that search throughout the WWW and analyze popular due to their clear structure with sub-headings, keyword lists and recurring keywords.



Hard SEO basics that apply to all

The aim of good search engine optimization is to rank as high as possible in the Google search. Although there are still some other search engines, Google has a market share of over 90 per cent of absolute relevance, so that the recommendations in this article applies primarily on Google. In the case of SEO for recruiters, this means that the corresponding job descriptions should appear on the first two pages. For further than the thirtieth hit the interest of most users usually not enough.

A dimension of its

but how the technology works behind it? How do you manage to finish in the top 30? So simple that question can not be answered. For, to the algorithm of Google has always tensed myths. It is certain that about 200 to 260 factors influence the position in the search engine universe of Google. Impossible to know all of these.

How change pandas, hummingbirds and Co. the Google World

Now it is not that nothing about the Google algorithms is known. There are regular updates. Sometimes these are Google, though often only later explained. Mostly, like the last so-called phantom update that makes its name, it is only discovered because individual domains had lost 20 to 60 percent of visibility worldwide.



One of the most significant updates in recent years was certainly the Hummingbird update, which significantly semantics was brought to the front for the first time. This is strictly speaking not only an update but a completely new algorithm. The Hummingbird update introduced the semantic search that in 2015, mainly by Rank Brain - has been refined - in principle an algorithm that allowed the machine learning. The user searches, be better analyzed and interpreted. Ambiguous searches can be interpreted sensibly and related results will be played, even though they do not directly correspond to the search query.

How mystical legends also listen to the Google algorithms: Google 's mission there is always that the user receives the optimum search results on its search. Therefore, the most important rule, which need to be considered in SEO for recruiters: Who provides individual added values ​​its users and worked intensively with the reasons why that visits a website and optimized to the effect is always on the right track - no matter whether pandas, penguins or hummingbirds have just the Google universe in charge.

Organic search engine optimization is one

No wonder then that content marketing for some time experienced such a flight of fancy. After all, it comes with a good SEO strategy is nothing more than to good, meaningful content that brings the user an added value. Thus, the trend is long gone from the technical search engine optimization, which aimed, for example, the keyword density, towards the so-called "organic" search engine optimization.

The modern way of referral marketing: Social Media

And here's another aspect plays a new role. Whereas in the past the created content in itself, it now is, above all, about how much is spoken about the content. Social Media, a new kind of online word-of-mouth, determined the ranking by a modern recommendation marketing. So get retweets, favorites, likes, blog article with comments or linking and recommendations in social networks often have a greater impact on the ranking as keyword-optimized content.

Three Ultimate SEO tips for recruiters:




1. Improve SEO for Recruiters with social media

Social media is only as good related to SEO, as it is actively used for interaction. So simple items and Sharen not enough. It depends on how serious you take sharing with your fans. In terms of the ranking on the first Google page social media profiles also play a big role, because Google is the most interactive social media accounts with. The interactive social media SEO conquered increasingly the top places in the ranking of search criteria.

Practical tip: Create as many social media channels as it makes sense and you can actively play on. Motivate your employees to be active in your social media accounts, especially your recruiter should link with their personal accounts.

2. Connect the applicant search and employer branding

But one of the best methods is to combine talent and clever employer branding so skillfully that users do not but come to your content. Are they even making enthusiastic, stir for free the word. Here Shares have a larger value of influencers. However, the tweet of influencers counts only when you turn in turn responded. So, only the interaction is really rewarded by Google.

Practical tip: Talk to your social media posts to active influencer that fit the theme. Also, you should then post when your followers are online. Also, your contributions are more divided, even if you sharen foreign content from time to time.

3. Or use Personalized Search!

If five users googling the same subject or the same keyword, they receive because of the Google features "Personalized Search" five different results. Especially since the mobile algorithm update Personalized Search is still location-based.

Practical tip: Build Your Network on Google+ and share them here regularly and maintain content "Google My Business". Guests can also use relevant keywords, so the job title, for example, in all of your social media posts.

Conclusion

SEO for recruiters is important not only to attract promising talents. By creating good online reputation, you give them a real advantage in the battle for the best candidates. Here, search engines are becoming less interested in technical aspects. What really counts are high quality, fresh and interesting content that touch.

Top and Best High Authority PA, DA Dofollow Article Submission Sites List 2017 -  Top Web 2.0 Blogs Sites List 2017

Article Snatch
Sooper Articles
Articles Factory
Ezine Articles
Ezine Mark
Article Base
Base Articles
Article Cube
Article City
Easy Articles

Article Submission Sites List With High PR 9

http://www.sites.google.com

Article Submission Sites List With High PR 8

http://www.examiner.com
http://www.livejournal.com
http://www.merchantcircle.com
http://www.tumblr.com
http://www.storify.com
http://www.github.com

Article Submission Sites List With High PR 7

http://www.newsvine.com
https://www.wattpad.com
http://www.evernote.com
http://www.webwire.com
http://www.seekingalpha.com
http://www.thefreelibrary.com
http://www.buzzle.com
http://www.magportal.com
http://www.sitepromotiondirectory.com
http://www.traveltourismdirectory.net
http://www.thefreelibrary.com
http://www.highrankdirectory.com
http://suite101.com
http://www.squidoo.com

Article Submission Sites List With High PR 6

http://www.selfgrowth.com
http://goarticles.com
http://hubpages.com
http://www.prleap.com
http://seekingalpha.com
http://www.marketinginternetdirectory.com
http://www.usalistingdirectory.com
http://www.ukinternetdirectory.net
http://www.articlet.com
http://www.bpubs.com
http://www.ehow.com
http://www.gather.com
http://ezinearticles.com
http://www.hubpages.com
http://www.selfgrowth.com
http://www.suite101.com
http://www.thewhir.com/article-central
http://www.bestezines.com
http://www.buzzle.com
http://www.brighthub.com
http://www.webpronews.com/submit
http://www.webcontent.com
http://www.articlebiz.com
http://www.articledashboard.com
http://www.web-source.net
http://www.helium.com

Article Submission Sites List With High PR 5

http://www.articlesbase.com
http://www.biggerpockets.com/articles
http://www.isnare.com
http://goarticles.com
http://www.triond.com
http://www.articlesnatch.com
http://www.articletrader.com
http://www.articleblast.com
http://www.a1articles.com
http://directory.r-tt.com
http://www.new-list.com
http://www.zimbio.com
http://www.content-articles.com
http://www.articleclick.com
http://www.sooperarticles.com
http://www.articleant.com
http://www.articlecube.com
http://www.ezinehub.com
http://www.articlegold.com
http://www.evancarmichael.com
http://www.isnare.com
http://www.triond.com
http://www.presszoom.com
http://www.brighthub.com
http://www.weeno.com
http://www.approvedarticles.com
http://www.contentarticles.com
http://www.articlesbase.com
http://www.webproworld.com
http://www.work911.com
https://www.constant-content.com
http://www.web-source.net
http://www.amazines.com
http://www.powerhomebiz.com
http://www.weeno.com
http://www.threadwatch.org

Article Submission Sites List With High PR 4

http://www.articlealley.com
http://www.amazines.com/Archive
http://www.thetexasjobsource.com
http://www.sooperarticles.com
http://www.articlebiz.com
http://www.articlerich.com
http://www.upublish.info
http://www.ideamarketers.com
http://www.webmasterslibrary.com
http://www.a1articles.com
http://www.ex-designz.net
http://www.abilogic.com/articles
http://www.articleblast.com
http://www.howtoadvice.com
http://www.articletrader.com
http://www.uberarticles.com
http://www.articlecube.com
http://www.ezinemark.com
http://www.articledoctor.com
http://www.edarticle.com
http://www.bubblews.com
http://www.businessseek.biz
http://www.apsense.com
http://www.articleslash.net
http://www.selfseo.com
http://www.datasoftsystem.com
http://www.articlepool.info/webzine
http://www.articlesfactory.com
http://www.bukisa.com
http://www.searcharticles.net
http://www.prolinkdirectory.com
http://www.thehealthyvillage.com
http://www.earticlesonline.com
http://www.free-articles-zone.com
http://www.postarticles.com
http://www.ladypens.com
http://www.e-topic.com
http://www.qwesz.com
http://www.easyarticles.com
http://www.upublish.info
http://www.uberarticles.com
http://www.yesarticles.com
http://www.populararticles.com
http://www.webmasterslibrary.com
http://www.mymedicenter.com
http://www.infobarrel.com
http://www.evancarmichael.com
http://www.themanager.org
http://www.libervis.com
http://www.jazzylook.com
http://www.freesticky.com/stickyweb
http://www.goodinfohome.com
http://www.simplysearch4it.com
http://www.rlrouse.com
http://www.textiledegree.com
http://www.techmanik.com

Article Submission Sites List With High PR 3

http://www.thecontentcorner.com
http://articles.submityourarticle.com
http://www.streetarticles.com
http://www.howitworks.net
http://www.articlejoe.com
http://www.articlemonkeys.com
http://www.expertarticles.com
http://www.top7business.com
http://www.thepr.com.au

Article Submission Sites List With High PR 2

http://www.goarticles.com
http://www.afreearticle.com
http://www.articlecell.com
http://www.accessinfohub.com
http://www.tongshu.net
http://www.writerspenarticledirectory.com
http://www.articlesupport.com
http://www.articlesdir.org
http://www.articles411.com
http://www.articlecompilation.com
http://www.informationbible.com
http://www.ezine-articles-planet.com
http://www.123articleonline.com
http://www.adarticles.net
http://www.articlekit.com
http://www.ezinearticles.org.uk
http://www.smarticledirectory.com
http://www.gruks.com
http://www.submitanarticle.info
http://www.netarticleshack.com
http://www.articledesk.info
http://www.postarticles.com
http://www.allinclusivelinks.com
http://www.altegen.com
http://www.zigyasu.com
http://www.wellnessarticlelibrary.com
http://www.24by7articles.com
http://www.articlerealm.com
http://www.thewhir.info
http://www.excellentguide.info
http://www.thefreelibrary.info
http://www.101articles.com
http://www.articles.org
http://www.addmyarticles.com
http://www.articlestars.com
http://www.articles.seoforums.me.uk
http://www.article-diary.com
http://www.articleclick.info
http://www.hubpages.info
http://www.selfseo.info
http://www.yooarticles.net
http://www.onlinearticlessubmission.com
http://www.olmaweblinkdirectory.com
http://www.articleswarm.com
http://www.yesarticles.com
http://www.sdcouncil.com
http://www.acme-articles.com
http://www.dime-co.com
http://www.articleswale.com
http://www.freearticlestore.com
http://www.nehoiu.org
http://www.articlefree4all.com
http://www.wall2wallarticles.com
http://www.bysharing.com
http://www.ganzok.com
http://www.articlewale.com
http://www.seosubmitarticle.com
http://www.123articleonline.com
http://www.articles.org
http://www.myarticle.com
http://www.articlesforwebsite.com
www.worldarticle.us
http://www.ezinepost.com
http://www.storeboard.com
http://www.articlecontentking.com
http://www.readezarchive.com

Article Submission Sites List With High PR 1

www.businessnewsarticles.org
www.earticleworld.com
www.search4articles.com
www.frenzyarticle.com
www.fourpxarticles.com
www.article.gawaksha.com
www.smashuparticles.com
www.bestonlinecasino-uk.info
www.article.seoindiaconsultant.com
www.theinfofile.com
www.economicnewsarticles.org
www.currenteventsarticles.org
www.articleslocation.com
www.articlesunit.com
www.earticleshub.com
www.nextarticles.com
www.asisucceednps.com
www.articlesset.com
www.bytearticles.com
www.hiworldarticles.com
www.325x.com
www.look-4it.com
www.article-i.com
www.click2articles.com
www.problembgone.com
www.autosubmitarticle.com
www.submitarticles.co.in
www.aforarticles.in
www.electronsonline.com
www.articleindexs.com
www.belarusnavigator.com
www.canuckclicks.com
www.avidarticles.com
www.freearticlesinc.com
www.articlehint.com
www.articleboard.info
www.click4article.com
www.click2article.com
www.ibizarticles.com
www.oik.co.in
www.articletravel.co.in
www.freearticlestore.net
www.write2article.com
www.writenshare.info
www.wisdomarticles.com
www.camers.info
www.articleswale.in
www.myarticlehub.com
www.your-debtmanagement-articles.com
www.theproarticles.net
www.click2articles.com
www.adowp.com
www.xcope.com
www.write-share.com
www.webrickco.com
www.point-online.net
www.articles.cofares.net
www.articlesprey.com
www.articlesark.com
www.saveuparticle.com
www.wearticles.com
www.articlejournals.com
www.website-design-network.com
www.tipbus.com
www.tihson.com
www.articlegogo.com
www.graphicdesignessentials.com
www.manufacturers-in-india.com
www.articlesclip.com
www.articlespromoter.com
www.your-online-articles.com
www.publisharticles.co.in
www.articles4everybody.com
www.econorthwest.info
www.cetaqua.biz
www.mixtop.net
www.hysrwebdirectory.com
www.wiki-live.com
www.exnad.com
www.articles.tiptopweb.info
www.wellnessarticles4u.com
www.solvoarticles.co.uk
www.apexarticlebase.com
www.articleszoom.com
www.addondashboard.com
www.more4you.ws
www.articleabode.com
www.submitondirectory.com
www.head.net.in
www.freearticles101.com
www.articlesdb.net
www.articledirectory.name
www.abunchofarticles.com
www.directory.ind.in
www.articlesrange.com
www.articlecache.com
www.way2articles.com
www.articlesinsight.com
www.s-article.com
www.bigarticle.com
www.atomox.net
www.readwritethink.com
www.ataarticles.com
www.chainarticles.com
www.articlesdirectory.org
www.articlecastle.com
www.articlelinkets.com
www.articleseen.com
www.freearticleadvertising.com
www.articlesalpha.com
www.myhideouts.com
www.articlebro.com
www.findarticles.eu
www.freeadusa.com

Article Submission Sites List With High PR 0

www.hidenseek.me
www.snatcharticles.com
www.financialarticledirectory.info
www.guru-articles.com
www.jenrobinsonarticles.com
www.usais.org
www.sepatudahlan.com
www.beta.getit.in
www.articleshelper.com
www.anunciosgratislosangeles.com
www.dnrbpo.com
www.articlemonarch.com
www.articlegenerator.gratisrecursos.info
www.2keep4ever.com
www.freearticles2.com
www.getoffyourdiet.com
www.articleplanet.dixads.com
www.dixads.com
www.freearticlesubmissionsite.com
www.pinoypen.com
www.rockthechops.com
www.petarticlesbase.com
www.fosln.cofares.net
www.articles3000.co.cc
www.ureadthis.com
www.zamuco.com
www.articlecareer.com
www.jakhassms.com
www.larryarticles.com
www.mixwrite.com
www.rentclues.com
www.articlesnext.co.cc
www.booksadvise.com
www.igadgetbazaar.com
www.linkdirectoryonline.net
www.massivearticles.info
www.beingarticle.com
www.articles-database.com
www.incomebycellphone.com
www.articleplaza.dixads.com
www.publish.vongia.com
www.thearticlesdirectory.co.uk
www.zamuco.com
www.activearticles.freeclon.com
www.zine.logbet.com
www.ezinearticlespot.com
www.prstand.com
www.openadsweb.org
www.wonderfularticles.com
www.whoaugly.com
www.slimflab.com
www.ussarticles.com
www.worldinthestateofflash.com
www.worldtech.cc
www.worldofjewellery.comarticles
www.alltopinfo.freeclon.com
www.publish.vongia.com
www.uniquearticles360.org
www.universalarticleseeker.co.uk
www.topenterprisearticledirectory.info
www.top-link-directory.com
www.wwarticles.com
www.articles.yaavi.com
www.write-share.info
www.thearticle.vongia.com
www.unique-articles-directory.org
www.directorys.uniquearticles.info
www.uniquearticles.info
www.allezinearticles.com
www.articlenotion.com
www.articleshop.co.uk
www.the-free-article-directory.com
www.thearticlepage.com
www.xiaomax.com
www.your-loan-articles.com
www.heartisaspade.com
www.submitarticle.vongia.com
www.vlbarticles.com
www.vsome.com
www.viewarticles.net
www.articleshop.co.uk
www.1articlesdirectory.com
www.entertainmentscribe.com
www.vadaarticles.com
www.manufacturers-in-india.com
Google is constantly being updated and better algorithm to its users, better quality, more accurate search results listing is trying. Each month, about forty or fifty until the update is published. For example, in February, forty, fifty improvements were made in March. In addition to these changes in order to cope with the Google webspam in April he issued an update. It must be different forums in the effort to try to set this name, then the official Google Penguin update was announced by name. This is important penguin new update will bring, SEO What will bring the application?

Google Penguin update


In fact, as the name suggests, to reward high quality sites, to get to a better place in the search results, in order to provide a better search experience to users, Google is making this update.

According to the official announcement will lose Google rankings this update also has two particular types of webspam. Already evident that "keyword stuffing" keyword stuffing and irrelevant articles which links the output text.

Users can not understand anything when read, do not have a value, which is filled page of Google search terms that can be captured with a better percentage with this algorithm. Likewise, for example; written by hand in a meaningful text, it is irrelevant to the subject and text backlinks are obvious as anchor text links are expected to lose in this update so thanks again be determined by a better search results.

Example "keyword stuffing" keyword stuffing :

Apparently Google has more commercial importance with this update, relevant search words with a lot of webspam made especially trying to improve. For example; Take the word viagra.

By searching using Google Chrome in incognito mode, I tried to obtain more specific results. words are not relevant in this ranking, listed on pages changed without permission from the owner. In particular, these difficulties seen in the major universities of the sub-areas, making the subject relevant search results with very problematic. If the event "relevant" to list the results in the best possible way, The absence of the official site is also another problem. These results are due to keyword stuffing and page authority of the lists in this way, we can say algorithm backlink done on the extreme stress.

This and similar examples can be multiplied. I hope Google, hidden text, keyword stuffing and link hacking and other malicious manner against our people carried out by " SEO " is the best way to prevent the application and heal many calls.

Google Penguin algorithm update of this (Penguin update) will be affected by how much search volume?

12% of the total search volume is affected by the Panda update was a part. Penguin update any change in the 3.1'lik% in English with the search. This update is activated simultaneously for all languages to be observed and influenced by different percentages in different languages. The reason, naturally exert more influence on language that a lot of spam.

SEO Results: SEO settings when webspam (WebSpam called the cause of it to separate from email spam) without, as your content is always, in order to provide the best user experience, create users benefit. Never just create pages for algorithms. Long-term, honest and continuous success for " Black Hat SEO " techniques must be avoided.

Penguin update


Penguin update, SEO tips:

Avoid hidden text and links.
The use of automation software.
Create quality content.
Provide the guest authors.
Avoid link exchange.

Google general quality standards:

Write articles that target visitors not for search engines.
Avoid black hat SEO tactics.
Do not buy poor quality backlink, book of business professionals.
Viruses, create pages with malicious software such as Trojans.
Create different addresses with the same content.
The most dangerous discipline in search engine optimization is the relaunch. If we see mistakes as SEOs, go up the rankings and revenues in the basement. And errors lurking around every corner! To be safe, you must therefore leave no stone unturned. Did you miss a stone? Our checklist will help you with your search!

From what SEO is important for the relaunch?



Good planning is the alpha and omega of a successful relaunch. That means SEO involve at the very beginning of the planning. And that also means, to allow sufficient time for a final check and sufficient resources for the implementation of the resulting measures. This takes time. For all participants save a lot of rework. So that nothing goes down and all project managers to sleep peacefully, we recommend to work with checklists. What all belongs to us in this checklist, you read here.

Don’t try this at home!

In this article we provide though a checklist that you take by the hand the relaunch. But if you have a little relaunch experience, you should always have a professional at once!

Planning Phase: Set sail!

Not to be a fait accompli later, SEO managers should equal interfere in the planning. The most important question you should ask you at the beginning of the project:

1. If too much change at once?
A relaunch then usually goes wrong if those responsible want too much at once:
  • The shop or content management system is changed
  • The design and layout is greatly changed
  • The contents of the site are greatly changed
  • The internal linking is greatly changed
A change too much at once, search engines need to evaluate the URL again. Only they can ensure that everything is above board. That would mean for you that you have to give up your good rankings first. We therefore advise caution. Basically, we recommend that you change a maximum of two of these points simultaneously.

2. Stay the same URLs?

URL changes are tricky. Even if only change the URL and layout, familiar Google the new page is not always immediate and rankings can be lost. The experience we have done once and we do not need again. We therefore advise of URL changes concurrently with design, content or structure changes. Instead, you can make any necessary changes URL either a few weeks or perform after the launch.

3. If the domain maintained?

The domain change is even more delicate than to change individual URLs. This is a chapter in itself. Basically search engines step by step to the new domain, and especially a new brand should be used. We therefore advise against a domain change the relaunch.

4. Do the developers and decision makers, what to look for?

Before we get cheerful Coden, all developers should one get this checklist of necessary SEO requirements. This saves correction time and is still to peace in the house safely.

Everything solved? Then the stage is all the designers and developers.

Test phase: Land Ahoy!

Once the test environment is, you go really. First of all you should each test paces a sample page per page type.

Micro level: Test by page type

Page styles include the home and the shop category page and a product detail page. For other sites could be the a sales landing page, a guide content, a news site or a tag page. For each of these pages you go once through all the questions:

  1. Is the content available and remained the same?
  2. If the meaning and content of the page above the fold (in the immediately visible area) clear?
  3. Is a unique main title yet?
  4. If the header structure logically?
  5. without CSS Are unexpected or unwanted content visible?
  6. Are the contents and links the crawl with and without JavaScript identical?
  7. all images are alt attributes exist?
  8. Are at least every existing structured data available?
  9. Is there a mobile version of the page?
Now is the time for crawlers and large Excel spreadsheets (Excel among fans: Christmas!). Since head is spinning and the PC. Here we go:

  1. Show crawling tools like OnPage.org error?
  2. Are all the pages from the crawl the old site in the crawl of the new site?
  3. If all URLs with organic traffic (remember PDFs) available?
  4. If no new, unwanted pages in the crawl the new page?
  5. Is an ordinary 404-page yet?
  6. Are all Titles remained the same?
  7. Are all descriptions remained the same?
  8. Are all H1 remained the same?
  9. Are all robots metatags remained the same?
  10. Are all Canonical's stayed the same?
  11. In international sites: Are all hreflang links exist?
  12. In international sites: references all hreflang links correctly back ?
  13. Have the most important pages similar to many incoming links as before?
  14. If there are no alternate spellings of URLs? (eg Trailing slashes and case-sensitive )
  15. If no internal nofollow links exist?
  16. Locks the Robots.txt not internally linked URLs and resources?
  17. Are all old and (if need be) new forwarders available?
If you can answer all the questions at once with "Yes", then hats off to the developers! If all measures derived are implemented, it is getting serious. By now, it is important again to ask a very clear:

  1. Are all managers and investors aware of the risks?
The more complex the relaunch and the page, the more likely that is to be expected ranking and traffic loss is. Our job is to keep this as low as possible. But in many cases is true: There is slight, temporary losses is to see this as a success. The important thing is that after a few days or weeks all einrankt einrenkt and it goes from there forward. In addition: Do not panic in the first few days after the relaunch! Carefully observe and forging action, but do not rush!

All Disclaimer placed? Then only a few things to clarify:

  1. If the tracking code is integrated on all URLs?
  2. If the Search Console verification even after the launch?
  3. If the page is no longer blocked for security reasons via robots.txt and robots meta tags?
  4. Have you prayed three Hail Marys?

Live program: set anchor!

Immediately after the launch, you should consider a few things immediately:
  1. If there are no internal links to more testing environment available?
  2. For all page types: Reads and renders Google all content correctly (according to the " Fetch as Google " in Webmaster Tools)?
  3. For all types of pages: Is the charging time in order ? (in test environments is a reasonable test only difficult to implement)
  4. For all types of pages: passing the pages Google Mobile Friendly Test ?
  5. Diving in Google Analytics Real-time report on any errors?
  6. There were no remarkable changes in OnPage.org etc. after a recrawl?

Monitoring: Trust is good, control is better

In the days after the launch, it is keep your eyes open. Daily you should consider:
  1. to keep the main rankings? (Do not panic but on parties concerned you should! See.)
  2. Diving in the Google Search console reports no errors?
In addition, we recommend that you even have to take a look at what the users and Google:
  1. If the bounce rate as good as or better?
  2. Diving in the log files on URLs that have not been crawled by Googlebot & Co.?
Only when the rankings lose several days and stay down, you can assume that something has gone wrong.Then you have hopefully appropriate action on the hindquarters or a professional at your side.

The biggest relaunch error

With each positive and negative experiences that we collect, we can better predict how Google responds. These experiences are important to evaluate which drop breaks the camel's back. In most cases, however, one of these culprits:

  • Pages removed or forgotten
  • Sites for Google blocked
  • changed too much at once
  • changed URLs
  • Forgot redirects

Some experiences You do not make. Therefore it is better to check out the site in detail and also to correct details. This takes time and nerves, but saves at the end even more time and hassle.
The Google update from 7th February has probably targeted the quality of the content. There are some indications. Documents or an official confirmation from Google is not yet available.

It is one of the most eye-catching and comprehensive updates that Google has performed since the launch of Penguin 4.0 in September last year. The February 7 update has influenced the rankings of many sites across all industries. Within individual industries there were winners and losers.

google updates
Small and large domains across borders and languages

According to Sistrix small and large domains are affected . The update also took place in all countries and languages. The changes do not affect the entire domain, but individual directories or sub-domains.

Authority calculated by machine learning?

Martin Missfeldt assumes an increasing influence of the RankBrain algorithm and the determination of the web site authority by means of machine learning. It therefore speaks of an "authority update", in the consequence of which the influence of on-page signals on the authority decreases.

Quality probably plays a role

It is also likely that Google's quality of web pages is even weaker than before. This is indicated by an update that Google has just completed in Japan a few days ago . Websites were punished, the content of which mainly consists of recycled content of other pages and have little original content. Google may have rolled out this update worldwide.



Thus, it is also possible that the update is related to the Panda algorithm , because this also aims at the quality of the websites. Also Barry Schwartz of Search Engine Land suspects a connection with Panda .

The best way to assess your own impact

Whether Google will comment on details of the update is uncertain. Johannes Muller, Garry Illyes and colleagues are very likely to point out that Google is constantly working to improve the results.

For web site operators, the only recommendation is to look closely at the impact of the update. Which pages, directories, sub-domains and which keywords are affected? Are the affected content really good enough to offer value to users?