Showing posts with label Search Engine. Show all posts
Showing posts with label Search Engine. Show all posts
It can sometimes be a challenge to keep abreast of new developments in search engines. There are plenty of finding reliable sources on the Internet, but not always timely updates are announced. Besides that it is always debatable whether an implemented update is here to stay or just an experiment. To avoid that you're needless to spend time responding to already implemented updates, it is good to think like a search engine, so you're always just that step ahead!

Search engines are looking for

The search giants of this world tests are well on your way to see how they can optimize their results and display. Eventually both the search engine users as visitors to your website the better. Irrelevant results are less likely to get an impression and the results shown so close probably well with the intention. Alternatively, the continuous search of search engines is tedious because that way it difficult to respond effectively to new developments. By continuing overarching think the main interests and ideologies of search engines can better anticipate the thinking of search engines.

Optimize for long term

Want to set up a website and online marketing strategy for the long term? Try to think like search engines do and forget for a moment your work in detail. Google has stated earlier this year that they have a top 3 most important ranking factors: links and content Rank Brain. These are fairly broad terms, but based on these data we can formulate an overall vision:

    "Search engines want quick and clear qualitative results offer which the most relevant, unique and reliable answer can enter a question or need."

1. Quick and easy qualitative results

Quality is a relative concept, but there are several factors that we can always watch. Google AdWords Quality Score is divided into CTR, ad relevance, and landing page experience. Metrics such as CTR, bounce rate and time on page indicators are searching for a result consistent with the intent. If landing page programs have focus, are quickly used in various devices and provided with clear content so if you're on the right track for a future-proof site.

Search engines want to give a quality answer and do so even beyond your own website. Think rich answers or direction cards in Google. Care also for structured data so that search engines can help in giving a qualitative answer based on your expertise.

2. Most relevant, unique and reliable response

Search engines will always strive to provide the most relevant results to match the intent. Signals such as quality backlinks play a major role in determining trustworthiness.

In the future it will probably be even more watched brand mentions and social signals but also metrics of users. Based on such data search engines will determine whether you are the expert who can give an appropriate answer to the query.

Do you want to future-proof designing your website? Try to keep focus on individual pages, set an intention for that page and try to accommodate as much as possible. Provide unique content, not only lyrically but also visually!

Should you stick a tire? Then you're probably more than helped clear video with a long text.

3. Ask if needed

Roughly search engine users have three aims: getting an answer to a need, getting an answer to a question and getting a result in order to fulfill a need. These requirements are consistent with the inspiration phase, phase orientation and purchase phase.

Search engines will operate well these intentions by giving immediate results. Someone is clearly in the purchasing phase? Then give search engines probably shopping results in the SERP. Does anyone have a clearly formulated question? Then the answer is probably the top before you hit something.

Focus website also so that you can control all these phases. Create a Wiki for defining terminology, use your blog to inspire and make clear landing pages where your visitors find the products or services they need.

Would you judge a search engine? Look therefore mainly to data to determine how users respond. For example, use AdWords to write meta tags based on the best CTR, look in Analytics for metrics such as bounce rate for pages to redesign and create a link to Webmaster here which analyzes in greater depth.

Of research for suggestion result

The highest search engine? It is currently likely to give a qualitative result without a user should look for yet. To achieve that should be used more variables per user. Think location, search history, interests, social media use, previously visited websites and so on.

The search results page as we see him today the day has never been so varied per person per time of day, per site or per device. Artificial intelligence search engines will always be able to better determine what the intent is and where the need of an individual is. This section mentions Google Rank Brain 'and is an important element at the moment, but also for the future.

Can we do anything?

We as outsiders have little or no impact on how search engines want their results. But we can influence the rate at which your website is relevant for display. It should continue to be given to quality of the site, appropriate content, charge of the brand, optimizing performance and building authority.

The development of your website based on what you know, so it is always a good idea. For example, playing on the latent needs of your blog and use a FAQ to answer the most important questions. Do what you are good at, make that search engines understand, define a page what you want to achieve, and look at the data. So you can go a long way in the future!
A new tool from Google does not check review facilities on mobile phones only but also a page operating speed on mobile phones and desktop devices.

Google launched a new tool in testmysite.thinkwithgoogle.com, which will show how both optimized your website is for mobile devices and operating speed for desktop personal computers.

New tool combines testing facilities and provides with a simple report of all the necessary corrections for the website. The aim of Google is to help with this tool to attract as many mobile devices as possible, optimized and fast at loading websites.

The tool gives you three estimations:

Mobile comfort
Speed on mobile devices
Speed on desktop personal computers

This tool is considerably different from the two previous ones because it combined them.

There is also such a novelty as Fred, a search algorithm updating. It was noticed for the first time on March 8, since then the update considerably roused search results. After analysis of 70 websites, which were touched by the update, two similar features may be emphasized. Basically all the news websites and blogs have a huge deal of advertisement, in fact they look like websites created with one aim only, to profit from AdSense and other ad platforms and rarely contain content, which is of high quality and useful for the users.
Those websites, which fell for sanctions lost 50-90% of Google search traffic during one night.

There is another new Project Owl, which provides users with an opportunity to complain about information they consider to be rather trashy, wrong or violate feelings.
For marketing specialists, it is a wonderful opportunity to provide with content, which ratifies its products and services.

Companies, whose positions are already high enough, may become even more relevant and show better results. Promotion of more informative content may bring organic leads of more quality.  
It is imposing of more responsibility on the content creators in providing of more adequate and precise information.

On the negative side, adequacy of information becomes above all and Google may choose lowing of authority of all the brand content, which will make it to where a customer is to make more comprehended decisions on buying.

Leave a comment button may be abused. It is bad for both, marketing specialists and everyone who googles. If to speak about marketing specialists, many people might take a marketing content as a wrong information as long as it leads a customer to choosing a certain product or a service but not provide with a common information.

Think about spam and feedbacks you may get from competitors. How simple and easy it may become for them to complain regularly about your content in order to rise up theirs.

About the author: Melisa Marzett is a content writer, a blogger and, therefore, an author of many articles and more are yet to come. Writing for findwritingservice.com currently, she provides with their masterpieces fast and easy. She is always eager to contribute and is not afraid of any challenge.